When lebron james signed his first shoe deal for 87 million with nike he chose the swoosh over reebok which had offered him 115 million. Such is the relationship between shoe companies and basketball and nike s specific relationship with lebron james was essentially muzzled by the club s new balance deal.
Lebron james nike 32 million james signed a lifetime deal with nike at the end of 2015 that his business partner maverick carter told gq is worth more than 1 billion.
Lebron james nike deal breakdown. Even before stepping foot on the basketball court james was handed a seven year 90 million deal by nike. The majority of his wealth 53 million comes from endorsements including the shoe and apparel giant nike. Both james and nike s business has grown exponentially since 2003 when nike signed james on the eve of the nba lottery to a seven year 90 million deal its largest athlete deal ever at the time.
Well before lebron james started his dominance on the court the future hall of famer signed the richest rookie shoe deal in nba history before he ever played in a game. While the details of james s lifetime nike deal the first lifetime deal nike has ever done have never been officially disclosed it was released that the partnership was worth more than the 10 year contract that kevin durant signed with nike worth 300 million. James will have to.
This one decision turned out to be gold for lbj. If not barred legally he was barred through an understanding from appearing in liverpool s kits or any promotional material. In fact lebron had a much better offer with other brands but he decided to go with nike.
When we first reported on lebron james lifetime deal with nike back in december 2015 it relied on usa today s sleuthing that pointed to the partnership being worth around 500 million usd. Both james and nike s business has grown exponentially since 2003 when nike signed james on the eve of the nba lottery to a seven year 90 million deal its largest athlete deal ever at the time. James who celebrated his 35th birthday on monday received his first paycheck from nike.
How much was lebron james first deal with nike. That would put james s deal in the range of over 30 million per year. James signed a seven year.