Most notable was the diamond turf version which came with a strap to mimic deion sanders shoe from. The nike lebron james shoe line holds a strong place with collectors but that was not always the case.
Lebron james inked a seven year 90 million endorsement deal with the swoosh.
Lebron james sneakers by year. The lebron line is the flagship shoe for nike basketball. Nike zoom lebron ii 2004 following the success of the nike air zoom generation and along with the proof that lebron was the real thing nike decided to give the king a true signature shoe with the lebron ii. Ultimately the popular sports apparel company decided to take a chance on an 18 year old phenom known as lebron james.
When nike took a 90 million dollar chance on an 18 year old kid fresh out of high school people questioned the decision. This move paid off in a big way as the kid from. In search of the next prominent athlete nike put all its chips for this 18 year old basketball phenom from akron oh.
Nike would design lebron 15s that were reminiscent of james favorite sneakers from the archive. For the past eleven years it has balanced and integrated every flagship nike technology a shoe could have.