Well even as a teenager lebron james was not just anyone and the lucrative endorsement deal made him a multi millionaire before he was even drafted. The history of lebron james basketball shoes nike zoom generation 2003 not many players have been able to come in the league with a shoe from nike ready and waiting for them.
Here s a look at the king s most recent signature swoosh sneakers.
Lebron james nike history. What resulted was nike basketball s first laceless performance shoe. It was the end of the ken link era. Petrie and lebron wanted the x to have a visual significance as an anniversary shoe.
Nike would design lebron 15s that were reminiscent of james favorite sneakers from the archive. Lebron james has signed a lifetime deal with nike the largest single athlete deal in the company s 44 year history according to espn s darren rovell. Link had crafted the lebron ii v and played a large role in creating the zoom generation as well.
James also has a title that neither a. When lebron james signed his first shoe deal for 87 million with nike he chose the swoosh over reebok which had offered him 115 million. The lebron vi was a transition period for nike basketball.
Superior cushioning harnessed. The nike lebron 12 arrived in stores in october 2014. Most notable was the diamond turf version which came with a strap to mimic deion sanders shoe from.
They wanted the shoe to connect back to the 20 5 5 somehow and with flyease in mind they wanted to remove the laces. Nike lebron 11 by. For the last 15 years nike has laced lebron james with on court heat during each stop of his career.
The brand said it built the shoe to enhance james s explosiveness while combining three key benefits. With the nike zoom generation nike used all the technology they had at hand to deliver the ultimate shoe for the chosen one. This oft criticized contract looks downright reasonable many years later and he has since signed a lifetime deal with nike that is believed to be worth more than one billion dollars.