He has the nba s top endorsement portfolio as well as his own production company. The company s never still brand is both inspired by james and features james as a.
James has also endorsed a variety of products and companies such as coca cola beats by dre mcdonalds 2k sports to name a few.
Lebron james endorsement companies. Endorsements deal and contracts made a huge impact on lebron james net worth. Four time nba mvp lebron james joined the los angeles lakers in 2018 under a four year 153 million contract. He is yet another athlete sponsored by nike who grabbed the opportunity to sign him right away.
The nba star earns an estimated 53 million yearly off of. Nike s association with lebron james began in 2003 which was later converted into a massive 1 billion life time sponsorship deal. The most recent lebron james sponsor rimowa a luxury luggage brand added to james portfolio in may of 2019.
Coca cola sprite and powerade lebron james joined forces with the coca cola company in 2003 to promote its two brands sprite and powerade. In a deal first reported by front office sports and later confirmed by espn s brian windhorst james will sign a new endorsement deal with pepsi the official beverage partner of the nba. Lebron has been a magnet for endorsements ever since he finished high school and joined the nba at the age of 18.
Due to his splendid career most of the great international companies like nike samsung coca cola upper deck microsoft mc donald s and many other great companies have signed endorsements contracts with him. Lebron james 94 2 million 37 4 million salary 55 million endorsements stephen curry 85 2 million 40 2 million salary 45 million endorsements kevin durant 73 2 million 38 2.