When lebron james and nike inked a lifetime endorsement deal at the end of 2015 the terms of it were never reported. The majority of his wealth 53 million comes from endorsements including the shoe and.
In 2015 lebron signed a lifetime endorsement deal with nike likely to pay him over 1 billion by the time he s 64.
Lebron james endorsement deal with nike. This one decision turned out to be gold for lbj. Lebron james signs lifetime nike deal dec 7 2015 darren rovell espn senior writer nike has signed cleveland cavaliers forward lebron james to a lifetime deal in what one source familiar with the. During his time on the court james has also signed deals with coca cola.
Basketball star lebron james is one of the highest paid athletes today with 89 million in career earnings. James caught nike s attention early. Espn first reported monday that james agreed to a lifetime endorsement deal with nike that easily surpasses kevin durant s recent 10 year 300 million deal.
When lebron james signed his first shoe deal for 87 million with nike he chose the swoosh over reebok which had offered him 115 million. The company signed him as a teenager to a seven year 90 million endorsement deal. In fact lebron had a much better offer with other brands but he decided to go with nike.
Even before stepping foot on the basketball court james was handed a seven year 90 million deal by nike. Like multi national corporations top athletes are building global brands. We always knew that it would be a big number.