The lifetime endorsement deal is reportedly similar to james pact and worth as much as 1 billion. Cristiano ronaldo has signed a deal with nike reported to be worth around 1 billion having generated over 500 million in revenue for the manufacturing giants in 2016.
Cnn another day another record broken by cristiano ronaldo.
Cristiano ronaldo nike 1 billion. Nike got off cheap based on a. Ronaldo has worn 60 different kinds of nike cleats over 13 years. Nike inc s nke latest headline deal with soccer superstar cristiano ronaldo a lifetime contract worth 1 billion is a prime example of these shifting marketing strategies offering firms greater.
Cristiano ronaldo joined michael jordan and lebron james as the only athletes to have a 1 billion contract and thereby completely humiliates lionel messi. I will manage next. Cristiano ronaldo signed a 1 billion contract exposing messi and matching michael jordan and lebron james.
The portuguese superstar has now become the first football player in history to earn more than 1 billion during his playing career.